One system. Every channel. Full-funnel REvenue motion.
ReKnew builds high-conversion demand generation systems by combining social selling, email automation and paid media strategically aligned to your ICP, sales motion, and revenue goals.
No salesy pitches. Just results.
Buyer behavior has changed. Your GTM must too.
Buying cycles are no longer linear. Buyers research anonymously, evaluate in groups, and often make decisions in Slack—long before your SDR gets a reply.
If your demand gen strategy is still anchored in single-channel plays or form-fills, you're playing an outdated game.
Average CPL increases by 35% when campaigns are not retargeting engaged users.
Pipeline leakage happens most between MQL → SQL handoff, because teams aren't aligned
Buyers engage across email, search, and social, but most teams optimize in silos.
The REvenue motion
Great demand gen doesn't start with a platform—it starts with how your buyer thinks. We design full-funnel campaigns that align to intent, not algorithms.
LinkedIn demand generation
Most LinkedIn campaigns stop at visibility. Ours starts with credibility and drives all the way to conversion.
Conversations that create qualified demand
Content opens the door. But it's the comments, DMs, and warm outreach that move the needle. We map every interaction to your sales motion—whether that's a direct meeting push or mid-funnel nurture.
Comment-to-conversation mapping
Every like, comment, or share is a micro-signal of interest. We track and route these to your team with context, so they know who to reach out to, when, and with what message. It's how we turn passive engagement into an active pipeline.
Lead the conversation, don't chase it
We craft bold, perspective-driven content that puts your company ahead of the curve. Instead of chasing trends, we help you define them—so your ICP starts seeing you as the benchmark, not the alternative.
Want to reach the right accounts on LinkedIn? Start with a smarter ICP.
Download our advanced ICP template to map buying roles, triggers, and engagement signals before launching any campaign.
Download ICP TemplateThe exact framework we use to turn profiles into a pipeline.
Performance marketing
Your buyers don't convert in one click. Your ads shouldn't try to either. Let's walk through what high-performance demand gen actually looks like across Google, Meta, and LinkedIn.
The spark
A decision-maker sees a problem and searches for answers. On Google, we serve precision-targeted search ads built around pain-led queries, not brand terms, because at this point, they don't know you exist. Yet.
The scroll
While browsing Meta or LinkedIn later that day, she notices an ad from your brand. It doesn't pitch your product. It calls out her exact challenge, with clarity and credibility. We use retargeting here, not for frequency, but for relevance.
The pattern
Across the next week, she encounters follow-up ads: a case study. A value prop breakdown. A testimonial. A teardown of the problem she's facing. Each message speaks to a different angle of the same pain point. This is not a media blast—it's a buyer narrative.
The click that counts
When she finally clicks, it's not just because the ad was good—it's because the journey was built for her. Behind the scenes, we've mapped every touchpoint and created a funnel that doesn't just collect leads—it qualifies them.
That's performance marketing engineered for the pipeline.
And no, it's not something your paid media team is doing right now.
Want to see how we engineer Google search campaigns that convert?
Download our real-world keyword targeting template, built to segment campaigns by funnel stage, match type, audience intent, and geo strategy.
Download: Performance targeting blueprintIncludes: brand vs. non-brand strategy, competitor conquesting, long-tail planning, and bidding model guidance used in live client campaigns.
Email engine
Email isn't dead. But most B2B campaigns deserve to be.
Email is still the highest ROI channel in B2B. The problem? It's rarely done right.
Let's separate the myths from what actually works:
Myth #1
"Personalization means adding {first name} and {company}."
REALITY:
Buyers can smell automation a mile away. Our copy reads like it was written by a human who gets their pain, not a sequence tool. We map messaging to role, industry, and stage, then train models to adapt for tone, urgency, and decision weight.
Myth #2
"You just need a bigger list."
REALITY:
Size doesn't convert, but quality and sequencing do. We enrich, clean, and segment your list based on buying signals. Then we build flows for new outreach, mid-funnel nurture, and lead revival—all with domain health and deliverability at the core.
Myth #3
"Open rates and click-throughs are all that matter."
REALITY:
Our north star is replies, meetings, and pipeline. Everything else is just noise. From subject lines to follow-ups, every piece is designed to move buyers forward, not just make dashboards look good.
How we do it at ReKnew
Know what's working—and what's not—in your email motion.
Use our Email Performance Tracker to monitor reply rates, bounce rates, and sequencing impact across your campaigns in real time.
Download Email Tracking SheetWhat you get with ReKnew
You get a full-funnel demand gen strategy, delivery, and accountability – customized to your sales motion.
A Complete Channel Strategy
A unified plan across LinkedIn, performance ads, and email mapped to your buyer journey and ICP segments.
High-Conversion Creative & Copy
Messaging crafted by GTM experts, not freelancers, that resonates with decision-makers and drives action.
Full-Funnel Tracking & Attribution
We connect every campaign to sales outcomes, not just marketing metrics, so you know exactly what's working.
Sales-Ready Lead Flows
Every campaign is designed to deliver qualified conversations, not just downloads or leads that go cold.
Hands-On Execution & Optimization
We don't hand off playbooks, we run the campaigns, optimize weekly, and report in language your CRO will care about.
Real results. Real value.
B2B SaaS (Series A)
Scaled outbound + paid campaigns across LinkedIn and email.
Enterprise Martech Provider
Google + LinkedIn performance strategy overhaul for product-led motion.
Fintech GTM Revamp
Full-funnel relaunch across Meta, LinkedIn, and retargeted email nurture.
Ready to build a demand gen engine that doesn't stall at MQLs?
We work with a limited number of companies each quarter to keep our work hands-on, results-driven, and fully accountable to pipeline, not just performance metrics.
If you're scaling GTM and want campaigns that do more than generate noise, let's talk.
Book Your Strategy SessionNo salesy pitches. Just a deep dive into how your current motion can scale faster, with smarter execution (that will be the pitch).